Sally's Fashion Industry Challenge

Who says industrial products can't be fun?

Local artist and friend, Sally Adams is a well-known across Norfolk for her work as an artist and creator of fashion. Particularly notable of late is her work with Norwich Fashion week where she not only designed, but also modelled her work. Nicknamed ‘The Duckorator’ she recently created 18 giant rubber duck characters as part of Break Charity’s Grand Norwich Duck Race.

Sally is the 2016 winner of Norwich Fashion Jam’s ‘Most creative use of raw materials’ award and so we thought it would be fun to set her a challenge of creating a garment out of some of our industrial products. Some may say products for industry are perhaps a tad dull? So, we’ve supplied Sally with a selection of our popular items with her aim being to prove industrial equipment is in fact, great! Here is a list of what she has to work with;

1. Disposable Mediwrap comfort blanket
2. Emergency foil blankets
3. Orve+wrap high-vis padded emergency blanket
4. 2 metres of plastic rope chain
5. 1 metre of fine fluted rubber matting
6. 8 x 75mm x 100mm warning signs
7. 1 roll of hazard warning tape

Sally's Fashion Industry Challenge

With just one week to work on her design, Sally’s creation will be revealed on our stand, number 60 on Anniversary Avenue at the Norfolk Chamber of Commerce B2B Exhibition at Norwich City Football Club, 13th October 2016. Do pop along and let us know what you think.

Can’t wait to see the finished product!


13th October 2016

WOW! Sally really did rise to her Fashion Industry Challenge!

And so here it is! Sally models her own suit which she tells us was inspired by the 80's, punk and Japanese asymmetry! We were bowled over along with many onlookers at Norfolk Chamber of Commerce's B2B exhibition, at her wonderful originality and resourcefulness. The reveal was also witnessed by Patron of Break Charity and BT Sport presenter, Jake Humphrey who took time to get a picture with Sally and grinned as he grabbed a selfie with George.

We think we have proved just how fabulous and exciting products for industry can be, all it takes is a sprinkle of imagination!

Sally's Fashion Industry Challenge

Sally's Fashion Industry Challenge

Thank you to some of our suppliers for donating the products to make this project possible. Rubber matting from Coba Europe, black and yellow hazard tape from Moravia and comfort blanket and foil blankets from St John Ambulance.

Photograph of Debs

Author Bio -

Content, marketing, social, graphic design and PA to an unusual small red dragon.

ESE Direct Ltd, Wensum Works, 150 Northumberland Street,
Norwich, Norfolk, NR2 4EE
ESE Direct Sponsors Norfolk Wildlife Trust - Investor in Wildlife

Company Reg No: 1279230 - UK VAT No: 287 8262 10
Phone number: 0808 250 0780

ESE Direct are a Feefo Platinum Trusted Service Award Winner 2021 Secured by sage Pay, we accept VISA, Mastercard, Maestro, Paypal or payment via Proforma


*FREE UK mainland delivery on all orders above £45 Ex. VAT
(Excluding postcodes HS, KW, ZE, IV, AB, DD, PH, PA, GY, JE, IM, BT, Isle of Anglesey, Isle of Wight and Eire).

Eastern Storage Equipment Ltd was established in 1975 in Norwich, Norfolk, UK and was rebranded to ESE Direct in 2013.


All content, images and graphics, unless acknowledged separately, on this site are © copyright and may not be copied, modified or distributed in any form or via any medium without written consent of ESE Direct Ltd. E&OE.


© ESE Direct Ltd. / Eastern Storage Equipment Ltd. 2005 - 2021. All Rights Reserved. Calls may be recorded for quality and training purposes.