Shelfie McShelfFace: better names for our products

Inspired by the online vote by NERC to name their new ship, which threw up the unlikely front-runner of Boaty McBoatFace, we take a look to see if any of our industrial products could do with a similar naming revamp.

Fridge lever

1. Sack Truck or 'Fridge Lever'

Just like there is no comfortable way to carry a house brick, there is no easy way to move a fridge. However, get a fridge lever in underneath it and you’re away, using the power of Archimedes.

wheelie jail

2. Roll Container or ‘Wheelie Jail'

Why simply lock your stock away and transfer it in a roll container when you can send it Wheelie Jail? Put the ‘fun’ back into ‘fundamentals of stock logistics’ by pretending you’re escorting dangerous fugitives between high security compounds, as opposed to pushing fruit and veg across a car park.

Statue Hat

3. Cone or ‘Statue Hat’

Often seen in place on Sunday mornings, when early bird shoppers look up at city centre statues and admire their new headgear. ‘How did someone get that up there?’ is the common question, neatly avoiding the more terrifying alternative that the stature came to life in the night and picked it up itself.

swim wardrobes

4. Lockers or ‘Swim Wardrobes’

Pretty self-explanatory, like the wardrobe you have at home, but specially for when you swim. Although at home, you are less likely to try to roll your trousers up into a neat sausage before putting them in. Also, could they not have a small sign on them reminding you to put your towel on top of everything else and not tucked away at the bottom of your bag so everything else gets wet whilst you try to find it? #MaybeItsJustMe

whoops bin

5. Spill Kits or ‘Whoops Bin’

Accidents happen at work, but instead of asking for a spill kit, call for the ‘whoops bin’; that’s sure to lighten the mood.

dragon shed

6. Flammable Storage Cabinet or ‘Dragon Shed’

Person #1: ’I have some flammable liquids I need to store
Person #2:’ Then you’d better put them in the Dragon Shed’.
This is certain to catch on, I’m convinced

snake tunnel

7. Cable Cover or 'Snake Tunnel'

Snake tunnel is both a descriptive name and strangely evocative of the Wild West, plus there is the advantage that this cable cover could actually be used as an underpass for snakes, worms and small moles. They can be joined together to make long runs to cover wide roads and create a channel tunnel sized subway for elongated, legless reptiles.

giant toast rack

8. Cycle rack or ‘Giant Toast Rack’

What could be more motivating for employees that reminding them of breakfast when they arrive for work to park their bike? How about reminding them of giant breakfast? Conjure up visions of slices of bread the size of lilos and a butter dish as big as an Audi Quattro.

Photograph of Martin Gilmour

Author Bio -

Marketing Manager for ESE Direct, in my spare time I enjoy reading, playing music and near-total avoidance of DIY.

ESE Direct Ltd, Wensum Works, 150 Northumberland Street,
Norwich, Norfolk, NR2 4EE
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Eastern Storage Equipment Ltd was established in 1975 in Norwich, Norfolk, UK and was rebranded to ESE Direct in 2013.


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