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ESE use of Cookies explained

Cookies are tiny files that communicate between websites and your local computer; they are stored on your hard drive but do not hold personal information about you, such as your credit card details, your name or your address. They recognise the individual computer, tablet or mobile phone through a secure token, but not you.

ESE Direct Ltd ("We") use cookies to understand your customer journey through our website and to enable us to make the website easier, simpler and quicker for you to use, as well as to help us understand and resolve any technical errors. We also use them to deliver a more personalised customer service experience through carefully selected specialist third party suppliers.

We place the utmost importance upon our customer service provision and your security, to be able to make purchases on any website you would need to have cookies enabled on your Internet browser; you can, however still use the ESE Direct website (https://www.esedirect.co.uk) to research product information without having cookies enabled.

ESE Direct Ltd like most companies have been using cookies since we set up our first online ordering website in 2000. In January of 2010 we moved to a higher security online platform and there has been no change to how we are use these cookies since then. However, there are now changes to European legislation that require a greater public understanding of how we use cookie data.
Instructions are given below if you do not wish to use cookies on the ESE Direct website, but please be aware that you will also be unable to make a purchase and enjoy the full user shopping experience that we have set out to provide.

ESE specific cookies used are:

ESE Direct Ltd own cookies

We have several cookies created by our technical team, namely session and referral cookies. These allow us to understand your customer journey.

Google Analytics

Cookies for analytics programmes allow us to see how customers use the ESE Direct website, where there are problems with its design and functionality, and where we can make the customer experience better still. These cookies do not trace personal information such as your name, but can track how often your computer visits a website, which pages your computer visited and in which order, and where you left the website. This type of information helps to make the website and our marketing more relevant to you; it never shows personally identifiable data and is not seen by anyone outside of ESE Direct Ltd, their affiliated companies or Google.


Infinity allows us to understand where our customers come from and what pages they are on when making telephone contact with us whilst on the website.


This allows ESE Direct to operate live chat on the site to provide an enhanced customer communication service and ask questions of our specialist teams.

How to manage your cookies in different browsers

To enable cookies

If you're not sure of the type and version of web browser you use to access the Internet:

For PCs: click on 'Help' at the top of your browser window and select the 'About' option

For Macs: with the browser window open, click on the Apple menu and select the 'About' option

How to check cookies are enabled for PCs

Google Chrome
  1. Click on 'Tools' at the top of your browser window and select Options
  2. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button
  3. Now select 'Allow local data to be set'
Microsoft Internet Explorer 6.0, 7.0, 8.0
  1. Click on 'Tools' at the top of your browser window and select 'Internet options' , then click on the 'Privacy' tab
  2. Ensure that your Privacy level is set to Medium or below, which will enable cookies in your browser
  3. Settings above Medium will disable cookies
Mozilla Firefox
  1. Click on 'Tools' at the top of your browser window and select Options
  2. Then select the Privacy icon
  3. Click on Cookies, then select 'allow sites to set cookies'
  1. Click on the Cog icon at the top of your browser window and select the 'Preferences' option
  2. Click on 'Security', check the option that says 'Block third-party and advertising cookies'
  3. Click 'Save'

How to check cookies are enabled for Macs

Microsoft Internet Explorer 5.0 on OSX
  1. Click on 'Explorer' at the top of your browser window and select 'Preferences' options
  2. Scroll down until you see 'Cookies' under Receiving Files
  3. Select the 'Never Ask' option
Safari on OSX
  1. Click on 'Safari' at the top of your browser window and select the 'Preferences' option
  2. Click on 'Security' then 'Accept cookies'
  3. Select the 'Only from site you navigate to'

Read our Data Retention Policy