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Snow brings business benefits for ESE


Whilst most people dread the sight of snow on the ground, one business from Norwich is reaping the benefits from an extended winter.

ESE Direct, a thriving industrial supplies company, based on Northumberland Street, Norwich, has seen record sales of some of their winter maintenance products compared to winter last year.

Bags of rock salt saw an 109% increase in sales, whilst purchases of salt spreaders have gone up by over 1000%. Other big sellers over the last couple of months include grit bins and snow ploughs.

Simon Francis who heads up ESE Direct said: "Sales in general are already significantly up on last year, but due to the unpredictable winter weather we’re experiencing, sales of some of our winter products are really soaring. We have a very wide range of products for bad weather, and our customer services team work hard to get every order delivered as quickly as possible."

The company sells a vast range of products from workshop and storage equipment to winter products and first aid kits. Sales from their e-commerce site www.esedirect.co.uk and mail order catalogue make up 80% of their sales.

They are enjoying an excellent start to 2013, with sales for January and February up 26% on the same time in 2012.

Photograph of Simon

Author Bio -

Managing Director, 1999-2015.