Over the last couple of weeks the ALS Ice Bucket Challenge has exploded in popularity, raising awareness for ALS (Amyotrophic Lateral Sclerosis) otherwise known as Lou Gehrig’s Disease, a disease which affects the nerve cells in the brain and spinal cord.
The donations for the UK Challenge have been going to MND Association
, and have so far raised £4.5 million, the first major fundraising campaign the disease has had.
The August bank holiday meant my Facebook and Twitter feeds were full of people completing the challenge and I and several other staff members of ESE Direct were nominated, including ESE Direct as a company, so for your enjoyment here are all of the challenges
Laura Holland - Social Media & Web Content Co-ordinator
Martin Gilmour - Marketing Manager
Mike Wyard - Finance Director
And now for the ESE Direct Company Ice Bucket Challenge!
To donate to MND association
text ICED55 £(amount) to 70070
some of our staff have also donated to other causes that they support.